During the winter promotional campaign on Nov 9 at the Northwest China Tourism Cooperation Zone, Ningxia unveiled a vibrant lineup of over 120 cultural and tourism activities across its five cities.
These events, which will run through February 2025, offer a rich tapestry of experiences, including ice and snow activities, folk culture, wine tasting, culinary delights, and performing arts, all accompanied by enticing discounts.
Representatives from the Northwest Tourism Cooperation Zone provinces collaboratively promoted winter tourism resources during the launch ceremony, which unveiled a majestic panorama of the "Magical Northwest, Scenic Everywhere".
The Ningxia Department of Culture and Tourism presented a colorful depiction of its winter attractions in an innovative presentation format, combining live hosts with digital avatars.
Ningxia also announced the "Top 10 Tourism Buzzwords", which highlight key attractions and themes, including "Home of the Stars", "Sunrise Rendezvous", and "Explore Ningxia Online".
The Northwest China Tourism Cooperation Zone also unveiled the itinerary of the "Silk Road Northwest China - Winter and Spring Sunshine Tour" and the 2025 "'First Ray of Sunshine' Global Simultaneous Photography of the Chinese New Year project".
The event also features the "Travel Northwest" exhibition and heritage show, which showcases exquisite cultural heritage performances and has drawn a significant number of tourists and locals.