The Ningxia National Open Development Comprehensive Pilot Zone for the Grape and Wine Industry was officially launched on July 10.
The dream of shaking off poverty coming true for Xihaigu people in the drama has now also become a reality off-screen.
Goji berry, also known as wolfberry, is a local specialty known for its nutritional value.
China's first goji berry research institute was inaugurated on Monday in Yinchuan, capital of Northwest Ningxia Hui autonomous region.
China wants to turn its primary wine-producing region of Ningxia Hui autonomous region into one that rivals France's Bordeaux, CNBC reported.
The sand-control area in Zhongwei now covers 100,000 hectares and should keep increasing by 5,300 hectares every year.
Since 1982, the central government has invested a large amount of money to support Ningxia's poverty alleviation plans.
A pairing program with cities on the East Coast and a popular TV series have helped raise living standards in the inland area.