In a recen survey, Ordos, a city of North China's Inner Mongolia autonomous region, ranked 32nd in a list of top 100 cities for its comprehensive influence of city brand.

According to the data gathered from the National Bureau of Statistics, the State Information Center and relevant ministries and commissions, selected authoritative cultural and media units in China have standardized the national prefecture level cities.

According to the criterion stipulated by the national standard of Brand Evaluation-City, Ordos ranks first among the two listed Inner Mongolia cities, while Baotou comes 50th in the survey. City brand is an objective display of the city's ecological, cultural and economic development. It is believed that the evaluation of city brand is conducive to the effective promotion of city competitiveness and inextricably linked to improvements in quality of life.