YiMagazine releases the 2020 New Chinese Brands list in Shanghai on Oct 25. [Photo/Ordos Release]

ERDOS, a famous cashmere products brand from Ordos city, in North China’s Inner Mongolia autonomous region, won the Top Chinese Brand awards, according to the 2020 New Chinese Brands list released by YiMagazine in Shanghai on Oct 25.

This top honor was decided by 4,094 consumers, who voted to select ERDOS as their favorite domestic brand from 36 sub-categories and 747 brands.

YiMagazine launched the survey as a large-scale consumer research activity in 2009, focusing on changes in consumer brand preferences.

ERDOS, a famous cashmere products brand from Ordos city, in North China’s Inner Mongolia autonomous region, wins the Top Chinese Brand awards. [Photo/Ordos Release]

As a record of China’s commercial society’s development for 12 years, this survey has become an authoritative indicator of consumer market research.

Currently, Erdos Group owns five major cashmere brands: the high-class cashmere brand "1436," fashionable cashmere brand "ERDOS," professional cashmere brand "ERDOS 1980" for mature people, "BLUE ERDOS" for young urban customers and children's clothing brand “ERDOS KIDS.”