Erdos Group makes China's top 500 brands list
Updated: 2021-09-16 (chinadaily.com.cn) Print
The 15th annual meeting of the China Brand Festival kicked off in Hohhot, capital of North China's Inner Mongolia autonomous region, on Sept 11. [Photo/Ordos Release]
Erdos Group in the city of Ordos in North China's Inner Mongolia autonomous region made the list of China's top 500 brands.
It was announced at the 15th annual meeting of the China Brand Festival, which kicked off in Hohhot, capital of North China's Inner Mongolia autonomous region on Sept 11.
The group grows and expands with the help of the Yikezhaomeng Cashmere Sweater Factory that was founded in Ordos' Dongsheng district in 1981 as a pilot plant for the reform and opening up of the Inner Mongolia autonomous region.
In 1988, the factory registered the Erdos brand in China, marking the start of its long history.
At its peak, the factory produced and sold 10 million cashmere products annually, accounting for 40 percent of the domestic market and 30 percent of the global market.
In terms of scale, it replaced British company Dawson International, which had dominated the cashmere industry for 150 years.
In 1995, Erdos Group was granted the title of "China Cashmere King" at the World Statistics Congress of the International Statistical Institute.
In 2016, in response to changes in consumer demand in the new era, Erdos Group laid out a brand matrix and formed a brand family with five major brands, which each target different customers and styles.
Meanwhile, its cashmere business has continued to develop, with product manufacturing ranging from pure cashmere to four-season clothing.
In addition to the development of the cashmere industry, Erdos Group is developing industries under a circular economy model with the help of various mineral resources in the region, and has built the most complete "coal-electricity-ferrosilicon alloy" and "coal-electricity-chlor-alkali chemical" industrial chains in China.
Erdos Group is currently focusing on building a world-class high-tech clean circular industry based on clean energy consumption, intelligent production, and a high-quality product structure.