The launch ceremony for the Hada Arch regional public brand is held in Kangbashi district on June 20. [Photo provided to chinadaily.com.cn]

A new regional public brand, called Hada Arch, that will represent the products and services of the Kangbashi district -- in the city of Ordos in North China's Inner Mongolia autonomous region -- was officially launched on June 20.

The term regional public brand refers to goods or services in a certain region, which jointly improve the evaluation of consumers inside and outside the region. The regional public brand's equity is not owned by a certain enterprise, group or individual, but is jointly owned by relevant institutions, enterprises and individuals in the region.

A total of 32 enterprises sign deals to join the Hada Arch Regional Public Brand Enterprise Strategic Alliance on June 20. [Photo provided to chinadaily.com.cn]

The launch of the Hada Arch regional public brand is another innovative measure being undertaken by the Kangbashi district to further accelerate the development of its digital economy and the implementation of its rural revitalization strategy.

It aims to create a batch of distinctive, large-scale and competitive products and guide regional production and operations business entities to embark on a branded and standardized development model.

At the launch ceremony, the Kangbashi district government and the government of Dalad Banner also signed a business promotion strategic cooperation agreement, while 32 enterprises signed deals to join the Hada Arch Regional Public Brand Enterprise Strategic Alliance.

The Kangbashi district government and the government of Dalad Banner sign a business promotion strategic cooperation agreement on June 20. [Photo provided to chinadaily.com.cn]