A regional brand of agricultural and livestock products from Ordos city called "Nuancheng Duowei" is launched on Sept 19. [Photo/WeChat Account of Nuan News]

A regional brand of agricultural and livestock products in Ordos city called "Nuancheng Duowei" was launched during the opening ceremony of the Chinese Farmers' Harvest Festival 2023 in North China's Inner Mongolia autonomous region on Sept 19.

"Nuancheng Duowei" covers the entire region, all agricultural categories, and the whole industrial chain. It is a general term for high-end eco-agricultural and livestock products in Ordos, providing a value-added service platform for high-quality products throughout the city.

The brand logo takes the colorful bends in the Yellow River as its core element, with sky blue, grassland green, and the Yellow River water as a three-colored ribbon incorporated into the Ordos Plateau. To this are added light and shadow effects, making "warmth and sunshine" hidden elements in the image.

Agricultural products from Ordos city are on display during the Chinese Farmers' Harvest Festival 2023 for North China's Inner Mongolia autonomous region. [Photo/WeChat Account of Nuan News]

The brand name is mainly derived from Ordos' regional resources. The city is not just rich in energy resources such as cashmere, coal, and natural gas, but is also seeing a wave of construction and business projects to enhance people's livelihoods.

Ordos is famous for its diverse landscapes, tastes, cultures, and colorful lifestyles, which together constitute the "rich and colorful" flavors of the city.

The brand communication slogan uses "multiple" and "warm" as its core selling points, highlighting the warmth of Ordos and the variety of its products.

Agricultural products from Ordos city are on display during the Chinese Farmers' Harvest Festival 2023 for North China's Inner Mongolia autonomous region. [Photo/WeChat Account of Nuan News]