The scarf designed by Hao Guilan for adult guests of the 2025 CCTV Spring Festival Gala. [Photo/Nuan News]

Scarves and cushions designed by Hao Guilan, a cultural creative product designer from Ordos, will be featured as gifts for guests during both the 2025 CCTV Spring Festival Gala and the Children's Spring Festival Gala.

The scarf series, inspired by the Year of the Snake, incorporates traditional Chinese cultural elements. The design features a double-sided color scheme of China Red and dark red, symbolizing the prosperity, happiness, and festive cheer of the Chinese people. The reversible design offers practicality, allowing it to be worn on both sides.

The scarf designed by Hao Guilan for guests of the Children's Spring Festival Gala. [Photo/Nuan News]

For the Children's Spring Festival Gala, Hao created a special scarf for child guests, featuring the "four-leaf clover" logo of CCTV's children channel. The pattern forms a continuous diamond shape, symbolizing good luck and joy. Like the adult scarves, it is also featured China Red and dark red.

Hao's cushion designs are based on five selected paintings from her "Kuihunqu" series. These cushions cleverly incorporate the "Five Blessings", with floral patterns representing health, longevity, wealth, virtue, and contentment, aligning with the traditional symbols of prosperity in Chinese culture.

A cushion design by Hao Guilan. [Photo/Nuan News]