On Sept 23, the Ordos Liquor Industry Park in Dongsheng district, Ordos city was filled with festive cheer as the "Harvest Festival Celebration and Ordos Liquor Public Welfare Initiative" kicked off.

Under the theme "Sharing in the Joy of Harvest, Supporting Rural Vitalization", the event opened with a strong cultural flair. Renowned singer Qi Feng performed Wine Song and My Appointment with the Grassland, igniting the atmosphere with heartfelt melodies.

A highlight was the launch of the "Ordos Liquor Public Welfare Fund", marking a new step in the company's efforts to fulfill social responsibility and improve livelihoods.

During the rural vitalization signing ceremony, Ordos Liquor Group signed agreements with local farmers and sorghum cooperatives from seven banners and two districts. Through the "contract farming + reuse of distiller's grains" model, the initiative aims to secure farmers' incomes, deepen integration along the agricultural industry chain, and produce mutual benefits.

To further expand cross-industry collaboration, Ordos Liquor Group also signed strategic cooperation agreements with Ordos Cultural and Tourism Group, Dongsheng Cultural Tourism Group, and Jiuchenggong Palace Scenic Area. The partnership will advance integrated development of "culture + tourism + liquor", boosting the regional cultural tourism sector.

The event concluded with the ceremonial sealing of the first batch of 2025 Original Brew, symbolizing both the preservation of "eco-brewing" traditions and aspirations for a prosperous future.

In recent years, Dongsheng district has prioritized agriculture and rural development, implementing strong supportive policies to enhance productivity, improve rural environments, and increase farmers' incomes.

This year's festival not only celebrated the joy of harvest but also explored practical pathways for rural vitalization. Following the ceremony, guests toured the Ordos Liquor 10,000-metric-ton pottery cellar and the Ordos Liquor Culture Museum.