At the 8th China International Import Expo (CIIE), Ordos' well-known "women's brand" Taofengwo impressed visitors with its innovative product concepts, showcasing the creativity and vitality of local female entrepreneurs on the global stage.

This marks the brand's second appearance at a major international platform, following its participation in the 5th China–Mongolia Expo, and represents another step forward for the international expansion of Ordos women's handmade goods.

With continuous support from the Ordos Women's Federation, Taofengwo has upgraded its products by blending traditional craftsmanship with modern design and consumer trends, fully demonstrating the innovation and market potential of Ordos' "women's brands".

In recent years, the Ordos Women's Federation has prioritized the development of women-led industries to promote employment, entrepreneurship, and rural vitalization, fostering a number of competitive and regionally distinctive "women's brands". 

Moving forward, the federation will continue to strengthen brand cultivation, enhance visibility and influence, and empower women to contribute to high-quality economic and social development.