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Qingdao WCNA debuts groundbreaking digital fashion attraction

(chinadaily.com.cn) | 2023-07-07

Qingdao West Coast New Area (Qingdao WCNA) is set to officially unveil its groundbreaking digital fashion landmark, the Haiyuan Metaverse, on July 12.

With a vision to combine the charm of traditional Qingdao style with contemporary elegance, this ambitious project leverages the natural beauty and urban resources of Tangdao Bay.

The Haiyuan Metaverse introduces a revolutionary concept by seamlessly merging real-world scenery and virtual landscapes through the innovative use of R+AR technology. This integration of Real Scenery and Urban Architecture with Augmented Reality creates a captivating and interactive experience for visitors, driven by cutting-edge digital technology.

The current iteration of the Haiyuan Metaverse boasts several remarkable achievements. Firstly, it hosts the world's first sea-based R+AR Phantom Show, a groundbreaking display that mesmerizes audiences. Secondly, it offers the opportunity for users to co-create a digital city landmark, marking the first-ever initiative of its kind. Lastly, within the metaverse realm, it provides the most extensive platform for promotion, opening new avenues for immersive marketing experiences.

One of the highlights of the Haiyuan Metaverse is the "Sea-based R+AR Phantom Show + Drone Performance". Spanning an area of 50,000 square meters across the sea, this captivating digital spectacle will make its global debut during the launch ceremony. It is expected to attract visitors from far and wide, offering an unforgettable and immersive experience.

The unveiling of the Haiyuan Metaverse marks a significant milestone in the world of digital fashion and showcases Qingdao WCNA's commitment to innovation and creativity. As visitors explore this unique fusion of physical and virtual worlds, they will witness a new era of fashion and technology unfolding before their eyes.