Tsingtao Brewery is a globally-renowned beer brand headquartered in Qingdao, Shandong province. [Photo/IC]

The United Kingdom-based global authoritative brand evaluation consulting firm Brand Finance recently announced the top global beer brand strength and value rankings for this year. Tsingtao Brewery, a globally-renowned beer brand headquartered in Qingdao, ranked first on the Top 10 Strongest Beer Brands 2024.

Brand Finance combined market research data from over 150,000 respondents in 41 countries and 31 industries. This year, Tsingtao Brewery ranked first in global brand strength with a BSI score of 87, while Heineken ranked second with a BSI score of 85.9.

The report stated that Tsingtao Brewery maintains strong influence in both domestic and international markets, with its products being exported to over 100 countries worldwide. Through strategic partnerships with online distribution partners, the company continuously expands its availability and strengthens market development in major global markets. Recently, the Qingdao brand launched a non-alcoholic product, demonstrating the company's commitment to adapting to evolving consumer preferences.