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XREAL's global headquarters launched in Pudong

english.pudong.gov.cn Updated:2025-10-30

Global AR technology leader XREAL opened its global headquarters in Shanghai's Pudong New Area on Oct 28, making the district its strategic center for global R&D, operations, and ecosystem partnerships.

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XREAL's global headquarters is located in Zhangjiang Science City, Pudong New Area, Shanghai. [Photo/WeChat ID: pdnews]

Before settling in Pudong, XREAL had consecutively earned spots on TIME's Best Inventions list and Fast Company's Next Big Things in Tech. International media hailed it as a Chinese enterprise breaking AR barriers and shaping the future. This recognition highlights global appreciation for Chinese innovation and signifies XREAL's transition from a technological innovator to a standards setter.

Powered by AI+AR convergence technology, XREAL is leading the way into a new era for smart terminals. XREAL's founder, Xu Chi, has proposed a five-stage evolution model for AI glasses (L1-L5). He predicts that 2027-28 will mark the milestone for L4-level devices — systems with long-term memory and autonomous coordination that enable genuine human-machine coexistence.

Shanghai has announced its 2026-27 plan to advance the high-quality growth of its smart terminal sector, with Pudong quickly developing AI computers, smartphones, and smart glasses. The district aims to establish a leading position worldwide in AI terminal innovation, and XREAL's technology is well aligned with Pudong's industrial goals.

Based in Pudong, XREAL plans to collaborate with industry partners to establish a global AI+AR integrated terminal standards center. Pudong will offer top-tier resources and practical support to help XREAL and its partners develop an ecosystem for smart terminals.