During the Spring Festival holiday, Shanxi province's cultural and tourism market saw a 30 percent increase in total tourism spending compared to the previous year, marking a positive start to 2025.

Cultural and tourism departments at all levels will continuously promote the high-quality development of the province's cultural and tourism industries by providing 10,000 free performances in rural areas, constructing a batch of new public spaces, and establishing flagship stops along the three No 1 tourist highways.

Shanxi will develop tourism products that cater to all regions, seasons, and age groups. This will create a new landscape for scenic area development, nurture innovative cross-industry formats, and construct new spaces for leisure tourism. Adapting to new consumption trends, the province will cultivate new growth drivers and improve inbound tourism services.

It is essential to reinforce brand activities, empower marketing innovation, and enhance regional cooperation. Focusing on promoting the "Satisfactory Tourism in Shanxi" brand, the province will enhance tourism support services, elevate industry management standards, and firmly adhere to safety principles.

Shanxi will continue to create a favorable consumer and business environment, innovate cultural and tourism image promotion, and strengthen international exchanges and cooperation to enhance the province's attractiveness.