North China's Shanxi province is set to develop its cultural tourism into a strategic pillar industry this year, as it seeks to become a cultural powerhouse and internationally-renowned cultural tourism destination.

The province plans to deliver 10,000 free cultural performances in rural areas and establish new public cultural spaces such as urban reading rooms and cultural stations. Efforts will also be made to develop unique village stations along three major tourist highways.

Shanxi will also initiate the construction of world-class tourist attractions, helping sites like the hometown of Guan Yu to achieve national 5A-level status. The province will also facilitate the creation of A-level tourist attractions at the county level and promote the Great Wall National Cultural Park brand.

The province will present more diverse and satisfying experiences for visitors, focusing on tourism, food, accommodation, transportation, shopping, and entertainment. By employing digital technologies, Shanxi will create immersive nighttime tours, exhibitions, and other innovative digital cultural tourism spaces.

In addition, the province will optimize its provincial marketing mechanism, hoping to attract tourists year-round through creative approaches. By highlighting the unique aspects of each season, Shanxi will use diverse promotion methods and comprehensive guidance to foster new travel experiences and enrich product offerings.