Four brands from Shanxi province – corporate brands Fenjiu and Shuita, along with regional brands Fenyang Light Aroma Baijiu and Changzhi Lu Dangshen – have been included on the 2025 list of China's top consumer brands announced by the Ministry of Industry and Information Technology. This recognition highlights the strength of Shanxi's manufacturing and specialty industries.

The selection process involved company applications, preliminary reviews and recommendations by provincial authorities, expert evaluations, and extensive consultations with relevant national ministries, industry associations, and institutions. The final list comprises 165 corporate brands and 76 regional brands.

In recent years, Shanxi has focused on cultivating consumer brands and creating a strategic roadmap for brand development. While advancing brands to the national list, the provincial cultivation system has also been strengthened.

Shanxi has recognized 15 corporate brands, including Fenjiu, Zhendong, and Qiqiang, as well as two regional brands, Changzhi Lu Dangshen and Changzhi Qinzhou Yellow Millet, as the first batch of "Shanxi Consumer Brands". This initiative lays a solid foundation for establishing consumer brands with national influence.