The 2026 "Quanjin Legou" Shanxi Online Chinese New Year Goods Festival launched on Jan 19, creating a consumer event that blends online and offline experiences. Running through March 4, the festival aims to foster a festive Chinese New Year shopping atmosphere across the province.

The launch ceremony took place in Huairen city and featured themed exhibition areas from all 11 cities in the province. These exhibits showcase local specialty agricultural products and traditional folk culture, providing a platform that integrates online and offline sales to further expand the market.

In addition to the exhibits, the launch ceremony includes a series of live-streamed sales events, brand promotions, and cultural performances designed to enhance the brand influence and market competitiveness of the province's unique products.

During the festival, the Shanxi Provincial Department of Commerce will host a Village Live-streaming Competition and Chinese New Year Goods Carnival to support rural vitalization and increase farmers' incomes.