The Yangtze River Delta (YRD) is gearing up for a conference on live e-commerce and the innovation of new trends on Jan 26 at Hongqiao Pinhui in Shanghai. This vibrant event aims to blend traditional culture with modern business practices, which will foster growth and innovation in the live e-commerce sector.
The conference, crucial to the 2024 Shanghai Online New Year Goods Festival, will focus on the global promotion of Chinese brands and the integration of national strategies and the Yangtze River Delta's development plans.
Themed "New Silk Road E-commerce Forces, New Opportunities for Domestic Products to Go Global", this event set to feature over 50 established and emerging Chinese brands. High-profile participants like Yunnan Baiyao, Anta, VIP.com, and Taobao Live have underscored the event's importance in shaping the future of live commerce and national trends.
The conference will also highlight the role of over 30 intangible cultural heritage items, in developing innovative economic models for Chinese products.
The conference is expected to attract about 300 participants, including government leaders, industry experts, and digital platforms representatives. It will also showcase new initiatives, insights, and success stories from leading CEOs.
This gathering of experts and entrepreneurs will delve into topics such as Silk Road e-commerce opportunities, aiming to drive digital transformation as well as to promote sustainable and high-quality development.
Live e-commerce, a rapidly growing segment in the e-commerce industry, is a major focus of the conference. It is recognized as a crucial factor in the economic advancement of domestic brands, which are increasingly adapting to consumer demands.
In accordance with the 14th Five-Year Plan(2021-25), cross-border trade is becoming increasingly significant. In 2023, China's cross-border e-commerce grew by 15.6 percent to 2.38 trillion yuan ($332 billion), reflecting the country's growing influence in international markets as well as its adaptability to global consumer needs.
The Yangtze River Delta (YRD) gears up for a conference on live e-commerce and the innovation of new trends on Jan 26 at Hongqiao Pinhui in Shanghai. [Photo/WeChat account: hongqiaoshangwuqu]
