A rendering of Yifei Group's headquarters, which are under construction in Shanghai's Jiangqiao town. [Photo/WeChat ID: hongqiaoshangwuqu]
Yifei Group's headquarters and digital research and development (R&D) center in Jiangqiao town, part of the Shanghai Hongqiao International Central Business District, were recently topped off and are expected to be completed in the first half of 2025.
With a total investment of around 350 million yuan ($48.98 million), the facility includes a main building with nine stories above ground and one below, as well as two ancillary structures.
Once completed, the headquarters will integrate Yifei Group's functions in omni-channel marketing, industry support, supply chain management, digital services, and brand investment incubation. The facility will accommodate over 800 employees.
Founded in 2005, Yifei Group specializes in digital services in the beauty industry. The company supports emerging brands by enhancing exposure, strengthening brand power, acquiring new customers, and boosting sales. The company has partnerships with over 80 brands, including Erno Laszlo, Ahava and freeplus, and serves more than 20,000 retail customers.
