Greenland Global Commodity Trading Hub, also known as G-Hub and located in Shanghai Hongqiao International Central Business District, is buzzing with excitement as the 7th China International Import Expo (CIIE) nears, with Greenland Group leading the charge in preparations.
The real estate giant has unveiled an ambitious strategy encompassing exclusive partnerships, new product launches, and upgrades to national pavilions in G-Hub, all aimed at enhancing the event's global reach and impact.
On Aug 27, Greenland Group secured the exclusive rights to distribute Pepper Tree Winery's premium wines in China, marking a significant step towards bringing in Australian luxuries at reasonable prices for domestic consumers. Nearly 40 wines will debut at this year's CIIE.
Nearly 40 Pepper Tree wines are set to debut at the 7th CIIE in November with the help of the G-Hub. [Photo/WeChat ID: GLCP_G_Hub]
German cosmetics brand ARTDECO showcased its upcoming launch, a powder compact, at an event, while Scottish home decor specialist Selbrae House previewed 20 new products, showcasing the country's craftsmanship and sustainable design principles.
German cosmetics brand ARTDECO is set to debut a powder compact at the upcoming 7th CIIE. [Photo/WeChat ID: GLCP_G_Hub]
Upgrades to existing national pavilions are also underway, with the Argentina Import Pavilion undergoing a revamp. Boasting an expanded selection of olive oil, mate tea, beef, and seafood, the new pavilion will feature livestreaming areas and cultural events, deepening engagement with Chinese consumers. Since its debut at the 2019 edition of the CIIE, the Argentina pavilion has attracted over 800,000 visitors, underscoring its success in introducing Argentinian products to the Chinese market.
Argentina Import Pavilion at the G-Hub increases its product category, adds new functions and enhances cultural experience. [Photo/WeChat ID: GLCP_G_Hub]
