The new Tianjieli Block features a bustling shopping scene, especially popular with young consumers for after-work and nighttime activities. [Photo/WeChat ID: hongqiaoshangwuqu]
Shanghai Hongqiao Paradise Walk has unveiled its new look after a comprehensive 16-month upgrade, positioning itself as a prime destination for young people to unwind, socialize, and shop.
Located in the heart of the Hongqiao International Central Business District (CBD), the complex has continuously adapted to meet the evolving needs of the community since its initial launch eight years ago.
Starting in 2023, the first phase of the upgrade focused on enhancing the shopping experience and expanding the mall's offerings. By May 2024, a new round of renovations began, embracing the concept of "new lifestyle + social + immersive + shopping scenarios" to attract a younger demographic.
The revamped Paradise Walk now includes a popular Tianjieli Block. This new addition has revitalized the area with its immersive experience, featuring trendy food stalls and fashion markets that breathe new life into the CBD's night scene.
The latest renovations have also focused on connecting with the younger generation by creating spaces that resonate with their lifestyle and social preferences. The ACGN Station, dedicated to ACGN (Anime, Comic, Game, Novel) culture, offers an immersive experience with leading ACGN brands and social spaces, catering specifically to Generation Z.
The B2 level transformation into a culinary hub with over 60 restaurants has addressed the "dining dilemma" for more than 50,000 business professionals in the CBD.
The Blue Engine office space on the fifth floor has been updated to provide a comfortable and flexible working environment, aligning with the district's goal of becoming a modern business hub.
The ACGN Station offers an immersive experience with leading ACGN brands. [Photo/WeChat ID: hongqiaoshangwuqu]
