Looking to introduce more Chinese consumers to its products while strengthening bilateral exchanges, the Norwegian Seafood Council has announced its participation in November's sixth China International Import Expo in Shanghai.
Xylem, a United States-based water technology provider, transitioned from a newcomer at the 2nd China International Import Expo (CIIE) to a regular participant, debuting products at each subsequent edition.
In 2018, renowned German company Karcher made its debut at the first China International Import Expo (CIIE). Over the past five years, Karcher has been doubling down on the Chinese market and making the transition from being merely an exhibitor to a strategic investor.
CIIE has become a showcase of China's new development paradigm, a platform for high-standard opening-up, and a public good for the whole world. Watch the video to see how nobilia, a German bespoke kitchen manufacturer, has prepared for its CIIE debut this year.
Johnson Controls will join the CIIE for the 6th time this year. JCI benefits from CIIE insights into market trends, strategies, and customer attraction, said JCI APAC president Anu Rathninde.
The US company dōTERRA, which started off as a small firm with a few dozen employees, has found success in China through its participation in the China International Import Expo.
The sixth CIIE will not only continue to turn foreign companies' exhibits into popular products in China but inject more growth momentum and confidence into the world economy.
The total exposure of the fifth China International Import Expo has exceeded 5.6 billion hits and that of all five sessions of the annual event combined has surpassed 10 billion hits.
