The month-long Lunar New Year Shopping Festival, held by authorities in Guangyuan, Southwest China's Sichuan province, concluded on Jan 21.

Residents of Guangyuan, Southwest China's Sichuan province, go shopping during the Lunar New Year Shopping Festival. [Photo/share.gyxww.cn]

More than 920 kinds of high-quality merchandise from 56 enterprises were sold on many e-commerce platforms, such as Douyin, JD.com, Taobao, and Pinduoduo.

Several influential internet celebrities were invited to promote featured products.

Cumulative sales of Guangyuan's featured products totaled 175.57 million yuan ($27.54 million), including 87.37 million yuan in online sales.