Influencer promotes special local products

cngy.gov.cn/en | Updated: June 16, 2023
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Yan Xingying(L), a 72-year-old villager from Qingchuan county, Guangyuan, Sichuan province displays traditional food and rural life of her hometown. [Photo/share.gyxww.cn]

The All-China Women's Federation and the Central Cyberspace Affairs Commission Office recently praised 100 outstanding female influencers in Beijing.

The honorees include Yan Xingying, a 72-year-old woman from Luoyigou village, Qingchuan county, Guangyuan, Sichuan province.

She runs a social media account called "Sichuan Flavor Salt Grandma" on the short-video platform Douyin, and has earned the love and support of tens of millions of fans.

While sharing the authentic pastoral life of her hometown, she has promoted the special agricultural products of her hometown.

The solicitation activity started from May last year and received tens of millions of likes from netizens.


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