Guangyuan black tea products are displayed at the national distributors conference for Chinese tea company Zhengshantang on May 14. [Photo provided to cngy.gov.cn]

In recent years, the company has delved into Guangyuan's rich history and tea culture, establishing the Guangyuan Tea Culture Communication Center. This center promotes the stories of high-quality black teas such as "Panda Black Tea" and "Shudao Wild Tea."

Additionally, the company has opened two experience centers in Chengdu, capital of Sichuan province, four operation centers across the country, and developed over 150 franchisees and dealers. It has been profitable for four consecutive years, with sales doubling annually and a cumulative sales revenue of nearly 20 million yuan ($2.76 million).

Zhengshantang aims to lead its counterparts in Guangyuan in economic indicators such as green tea purchase, tax payment, and dry tea sales within the next three years. It is committed to seeing the Guangyuan black tea brand win a broader, stable market and helping local tea farmers prosper.