During the 20th China (Shenzhen) International Cultural Industries Fair, Jiange county of Guangyuan, Sichuan province, effectively showcased the tourism appeal of Jianmen Pass and the ancient Shudao road system, which dates back over two millennia.

People visit the Sichuan pavilion during the 20th China (Shenzhen) International Cultural Industries Fair. [Photo provided to cngy.gov.cn]

In Pavilion 15, the the signature song of the local residents could be heard, its lyrics proclaiming, "When you pass through Jianmen Pass, there will be no difficulties in life." This moving anthem set the tone for a series of captivating performances, including situational dramas and acrobatic acts that vividly brought to life the grandeur of Jianmen Pass and its storied past.

A cypress sword is on display at the Sichuan pavilion during the 20th China (Shenzhen) International Cultural Industries Fair. [Photo provided to cngy.gov.cn]

An array of cultural and creative products were on display, ranging from cypress swords and fabrics to tea and dried tofu. Performers engaged with visitors during an on-site parade, distributing tourist maps, cultural tourism promotional leaflets, and other materials, helping attendees' to better explore Jiange county's cultural and tourism resources.

This year's cultural fair covered an expansive 180,000 square meters, 50 percent larger than the previous session. The main venue featured eight exhibition halls, each highlighting different facets of the cultural industry, including comprehensive cultural industry exhibitions and the integration of cultural tourism with consumer experiences.