On June 1, the launch ceremony of the 2024 Guangyuan Beer and Music Festival was held in Lizhou district of Guangyuan, Southwest China's Sichuan province.

The launch ceremony of the 2024 Guangyuan Beer and Music Festival is held in Lizhou district of Guangyuan, Southwest China's Sichuan province on June 1. [Photo provided to cngy.gov.cn]

The festival will run from June 1 till the end of August, spanning the whole summer. Themed night-time economic activities will take place in various locations, such as riverside squares. Tourists and locals are welcome to enjoy the rich, malty aroma of beer and experience the vibrant summer carnival.

This event aims to enhance urban vitality and boost consumption, with a goal to develop a group of high-quality night leisure areas and introduce new consumption scenes and formats.

The public enjoys the performances at the launch ceremony of the 2024 Guangyuan Beer and Music Festival in Lizhou district of Guangyuan, Southwest China's Sichuan province on June 1. [Photo provided to cngy.gov.cn]

Guangyuan boasts a rich blend of history and nature. With the start of the beer and music season, the city warmly invites friends from home and abroad to savor delicious food, enjoy beautiful scenery and appreciate the charming culture in the city.