On Jan 27, Jizhou's cultural tourism promotion event kicked off at Tianjin Binhai International Airport, seeing the release of a series of distinctive local cultural and tourism resources, as well as boutique winter tourism routes.

Jizhou's cultural tourism promotional event kicks off at Tianjin Binhai International Airport. [Photo provided to jizhou.exploringtianjin.com]

Aiming at increasing the visibility of Jizhou's tourism resources and attracting more tourists by utilizing the airport's passenger traffic, this one-week promotional activity sees an immersive cultural and tourism experience area set up at the airport, showcasing the unique scenic spots, intangible cultural heritage, agricultural products, and creative cultural products of Tianjin's Jizhou district.

In addition, this collaboration between Jizhou district and the airport includes a "Jizhou Cultural and Tourism Gift Package" for air passengers arriving in Tianjin. Seven well-known scenic spots in Jizhou - Panshan Mountain scenic resort, Huangyaguan Great Wall, Jiulong Mountain, Limutai Scenic Spot, Jizhou's karst cave, Jizhou International Ski Resort, and Yueshui Dream Park - will launch ticket giveaway promotions. Passengers arriving in Tianjin via eight airlines, including Air China, Xiamen Air, Tianjin Airlines, and Okay Airways, will be able to receive one free admission ticket for each of the seven scenic spots.

Jizhou's cultural and tourism experience area at Tianjin Binhai International Airport [Photo provided to jizhou.exploringtianjin.com]

"This event is Jizhou's implementation of Tianjin's "Ten Actions", aiming to further open up a new model of integrated development between 'culture and tourism + aviation' industries," said  Zhang Jianyu, deputy secretary of the CPC Jizhou District Committee and head of Tianjin's Jizhou district, "In 2024, Jizhou district will continue to enrich its cultural and tourism product offerings. It is expected to develop 26 new cultural and tourism projects and host over 40 various events and festivals. Meanwhile, we will further improve our services, in a bid to create a first-class tourism consumption environment, and offer excellent cultural and tourism experiences to visitors."