LHASA -- Southwest China's Xizang autonomous region has launched its 2024 winter tourism campaign, offering discounted air tickets, hotel vouchers, and free admission to tourist attractions to draw more visitors during the off-peak season.

As part of the "winter tour of Xizang" campaign, now in its seventh year, Xizang is offering 10,000 "buy-one-get-one-free" domestic flight tickets, 10,000 free domestic train tickets, and complimentary hotel vouchers at premium accommodations for tourists traveling to the region.

The "winter tour of Xizang" initiative aims to maintain steady tourism growth year-round, with the current round of promotions running from Oct. 15 to March 15, 2025, according to a launch event held Friday in Lhasa, the regional capital.

At the event, the regional culture and tourism department signed cooperation agreements with several other Chinese provinces and cities. Local travel operators also formed partnerships with international tour operators from countries including Australia, Thailand and Germany.

Xizang is rich in tourism resources, offering breathtaking mountains and rivers, expansive grasslands and forests, and a deep ethnic heritage.

In 2023, Xizang welcomed 55.17 million tourists, a year-on-year increase of 83.7 percent, generating total tourism revenue of 65.15 billion yuan (about $9.2 billion), up 60 percent from the previous year.