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Saving heritage with smart tech
Zhao Haiying's team has organized exhibitions both domestically and internationally to help more people appreciate and understand the charm of Chinese relics. These exhibitions showcase digitally decoded artifacts and highlight the universal beauty of the geometry behind them. [Photo/China Daily]
The brand then translated this digital reservoir into the language of contemporary fashion.
The project delivered about 5,000 decoded patterns leading to 384 sample designs and generating 8 million yuan ($1.14 million) in output value in its first year.
For Zhao, it demonstrated that cultural activation could be both commercially viable and creatively transformative.
Building on the successful model, Zhao's team is extending the application to the carpet manufacturing sector.
In November, they conducted field research in Cuihuangkou town in Tianjin, a renowned carpet production hub, exploring how digitally decoded "cultural genes" could empower traditional industries.
Despite progress, challenges remain.
The World Internet Conference (WIC) was established as an international organization on July 12, 2022, headquartered in Beijing, China. It was jointly initiated by Global System for Mobile Communication Association (GSMA), National Computer Network Emergency Response Technical Team/Coordination Center of China (CNCERT), China Internet Network Information Center (CNNIC), Alibaba Group, Tencent, and Zhijiang Lab.
