The city of Shanghai in East China opened 1,073 international and domestic brands first stores last year – including flagship stores and concept stores – according to big data service platform Dataquest China.
Mighty Jaxx, a Singapore-based high-end toy brand, which mainly features street art styles and targets a niche market, plans to open its first Chinese brick-and-mortar store in Shanghai in the second half of 2023 to further expand its footprint in the country.
Chinese fashion brand Farmer Bob unveiled its first flagship store in Shanghai, in its latest push to create a fashion landmark integrating product distribution, art exhibition and lifestyle.
Located in Xuhui district, the Shanghai flagship store features diversified interactive experience programs and creative courses, as well as a café run by baristas with intellectual disabilities.