An exquisite film to promote the Chinese rose has recently been broadcast on many CCTV channels. To celebrate the 2019 World Rose Intercontinental Exhibition, the Publicity Department of the CPC Nanyang Municipal Committee launched the a campaign to improve the popularity and reputation of local roses.

The international exhibition is to be held on April 28 in Nanyang, hosted by the World Rose Federation. As a high-level global event hosted in turn by member countries, it is called the "Olympic Games in Flowers". During the exhibition, various themed activities including the World Rose Federation member conference, the International Rose Academic Forum, the Rose Special Exhibition, and the High Forum on Rose+Village Revitalization will be held.