The production workshop belonging to DXN Corporation (Ningxia) Co in Shizuishan, Ningxia. [Photo/Ningxia Daily]
In a remarkable display of innovation and adaptability, DXN Corporation (Ningxia) Co has transformed the saline soils of Ningxia into a fertile ground for globally sought-after health products.
The company's unique offerings, such as lion's mane mushroom coffee and spirulina instant noodles, have won over consumers in over 20 countries, including Bolivia and Peru.
A subsidiary of Malaysia's Dexin Group Co, DXN chose Shizuishan as its first Chinese base in 2015. This decision was driven by the region's abundant apples, which are essential for the company's flagship apple enzyme products. However, the discovery of the local saline soil's potential for cultivating spirulina and lion's mane mushroom opened new avenues for innovation.
"Spirulina thrives under very specific conditions, and Shizuishan's climate seems tailor-made for its cultivation," explained Pan Weimei, quality director at DXN. Recognizing this potential, the company acquired 1,000 mu (66.67 hectares) of saline land to develop a comprehensive cultivation and processing base.
One of its bold innovations was the introduction of lion's mane mushroom coffee, which combines the health benefits of the mushroom with the popular beverage, appealing to health-conscious consumers.
This product quickly gained popularity in international markets, followed by the launch of spirulina instant noodles, offering a high-protein alternative suitable for both children and the elderly.
In response to growing demand, DXN expanded its facilities, establishing a mycelium workshop in 2022 and investing 180 million yuan ($24.57 million) in a liquid beverage production line in 2023. This expansion supports a full supply chain, from research and development to deep processing and export, with over 20 products designed for high-end international markets.
By 2024, the company's export revenue doubled to 60 million yuan, reflecting its increasing market share and the global appetite for health-focused products. Looking ahead, DXN plans to integrate other premium Ningxia products, such as Eight Treasures Tea, goji berries, and apples, into its health beverage line, further showcasing Ningxia's treasures to the world.