[Video provided to chinadaily.com.cn]

Nestled along the banks of the Majia River, Heyasun village in Gaotang county, Liaocheng exudes a rich cultural aura. It is here that the essence of rural culture comes to life through talented craftspeople and local artists. These artisans are dedicated to preserving their cultural roots inside numerous workshops and studios in the area, and their creations delight both online and offline customers.

By fostering a powerful and unique synergy of cultural revitalization and prosperity, Heyasun village has successfully developed a folk industry development chain. As the birthplace of famous calligrapher Sun Dashi, the village's intense artistic atmosphere continues to fuel the sustainable growth of traditional folk-art industries through joint efforts of associations, cooperatives, and enterprises.

Watch the video and find out more about the village!