A festive fair embodying the Yellow River culture was launched on Jan 7 in Yangxin county, Binzhou, Shandong province.

The event offered residents a festive and enjoyable shopping experience through a variety of intangible cultural heritage products and traditional cultural experiences.

The fair featured a wide range of traditional goods, including local delicacies, handicrafts, and local specialties. Visitors enjoyed free calligraphy demonstrations and took home hand-written Spring Festival couplets.

Calligraphers add to the festive atmosphere by writing personalized Spring Festival couplets for visitors. [Photo provided to chinadaily.com.cn]

The event also provided a platform for locals to sell their products. Numerous stalls were set up, offering things like food, clothing, and home decor. The festive atmosphere, combined with the opportunity to purchase unique and locally made products, attracted a large crowd of shoppers.

The fair is lively with people buying the local specialties. [Photo provided to chinadaily.com.cn]