Tai'an in Shandong province launched a consumption season on Jan 18 to promote trade-in programs focusing on smart products like home appliances and smartphones. The aim is to boost consumer confidence and stimulate consumption vitality.

Since 2024, Tai'an has prioritized promoting consumption and expanding domestic demand. The city has organized activities around the trade-in of consumer goods, including over 230 policy promotions and key activities at the city and county levels. They have distributed a total of 482 million yuan ($66.22 million) in subsidies for automobiles, home appliances, and other goods, driving consumption by 36.9 billion yuan.

In 2024, the city achieved total retail sales of social consumer goods of 137.63 billion yuan, a 7 percent year-on-year increase. This growth rate was 2 percentage points higher than the provincial average, ranking Tai'an third in the province in terms of growth.

The trade-in subsidy event is not only crucial for implementing national, provincial, and municipal efforts to boost consumption but also a practical approach tailored to Tai'an's needs to expand domestic demand.

During the peak consumption season of the Spring Festival, Tai'an has organized 22 diverse consumer promotion activities from Jan 1 to Feb 28. These include exhibitions, shopping festivals, and food events, offering a colorful and engaging experience for the public.