An aerial image of Dezhou's Laoling Film Studio. [Photo provided to chinadaily.com.cn]

The 2025 Explore Through Movies, a nationwide event combining film and cultural tourism, kicked off at the Laoling Film Studio in Dezhou, East China's Shandong province, on Jan 23.

The event aims to promote the deep integration of film and tourism, enhancing cultural and tourism experiences and facilitating the high-quality development of the film and tourism industries, offering visitors a new form of cultural and spiritual satisfaction.

Xiyanchun, deputy minister in charge of daily work of the Publicity Department of the Shandong Provincial Party Committee, said that film is one of the most influential art forms in modern society, while tourism offers a rich and enjoyable cultural experience.

Shandong, known for its rich cultural and tourism attractions and significant presence in the film industry, holds vast prospects for the integrated development of film and tourism. Everyone is encouraged to visit Shandong, experience the picturesque landscapes of Qilu, and witness the beauty and allure of Explore Through Movies.

Many films have depicted stories set in Dezhou, which is emerging as a city with increasing allure due to its cinematic connections. Follow the movies and explore Dezhou.

During the event, national film and cultural tourism attractions will be leveraged to maximize the impact of light and shadow on cultural tourism while further exploring urban resources to promote the development of the film industry.