A conference is held in Shandong, focusing on boosting consumption across the province. [Photo/The New Times]

Shandong is taking significant steps to boost consumption, focusing on creating new brands in the service sector and further popularizing the consumption model with the assistance of artificial intelligence, as revealed at a conference on boosting consumption across Shandong province held on Feb 12.

With the improvement of residents' living standards, service consumption has become a new growth driver. Shandong will carefully design a variety of consumption scenarios to meet diverse consumer demands and vigorously develop the debut economy, the silver-haired economy, and the ice and snow economy to drive consumption.

This year, Shandong will strengthen traditional businesses while also prioritizing the creation of new brands in the service sector, supporting the growth and expansion of new formats and businesses.

Furthermore, this year will see efforts to achieve the digital transformation of 50 traditional retail businesses and attract over 20 domestic renowned e-commerce platforms to Shandong.

To achieve this, the province will enhance its consumption model and make use of AI, promoting the extensive use of new technologies in various commercial fields to continually create new consumer experiences. The province will further refine the modern commercial distribution system to foster a favorable environment for the development of new consumption patterns.