The 2025 Shandong spring shopping event, organized by the Shandong Provincial Department of Commerce and the Tai'an Municipal People's Government, began in Tai'an on March 21. The event introduced a series of consumer discount policies in the province to further encourage consumption.

Focused on four main areas - promoting trade-in services, the service sector, rural consumption, and the silver economy - Shandong will host 16 key activities supported by a total fund of 1.5 billion yuan ($206.7 million). This initiative pools resources from finance, banking, platforms, manufacturers, and merchants. Additionally, each city in Shandong will allocate 110 million yuan in fiscal funds to issue consumer vouchers.

The event featured seven major exhibition areas, including the emerging consumer exhibition area, vibrant sports exhibition area, and Tai'an brand display area.

At the Tai'an cultural and tourism exhibition area, representatives of intangible cultural heritage and traditional craftsmen from Tai'an demonstrated their skills and craftsmanship, allowing audiences to appreciate the beauty of craftsmanship up close. The event also included new cultural and tourism formats such as robotic dogs, robotic exoskeleton equipment, and VR experiences, providing rich interactive experiences for citizens and tourists and attracting the attention of many young people.

Running from March to May, the event covers various consumption sectors and offers discounts by integrating resources, aiming to boost consumer confidence and spending.

The 2025 Shandong spring shopping event kicks off in Tai'an on March 21. [Photo/sdnews]