An exterior view of the Sichuan Zhiqi Food Co [Photo by Guangyuan city]

Intensive development

Upon its inception, the Sichuan Zhiqi Food Co emerged as a pioneering entity in the nation, revolutionizing the integration of tripe production, processing, and sales within a factory framework.

In 2020, the company made a strategic move to relocate its entire operations to Guangyuan. Chen Rui owed it to the allure of Guangyuan's pristine ecological environment. He emphasized the critical role of superior water quality in the company's establishment and growth.

With an investment of 160 million yuan, the company secured over 21,000 square meters of standardized workshops and ancillary facilities.

Three years into its journey, the company boasts formidable infrastructure, boasting 13 production lines and holding a remarkable 13 national patents solely in hairy tripe production.

With a peak annual production capacity of 15,000 tons, the company significantly contributes to the local economy, providing employment opportunities for over 300 residents.

Upswing of online sales

Starting in 2021, the company turned to e-commerce channels to expand sales.

Dingdong Maicai, JD.com, Hema Fresh, Pupu... over the past three years, the company has established good cooperation with multiple e-commerce platforms.

The products are transported by special vehicles. After carrying the goods through cold chain to the distribution center in Chengdu, they will be fully loaded with raw materials to return to the factory, forming a good circulation model. Rapid logistics and transportation ensure product quality.

In exchange, the company's online sales exceeded 200 million yuan last year, accounting for 20 percent of annual sales revenue.

The Sichuan Zhiqi Food Co opened up a new track with tripe, helping Sichuan-flavor hot pot gain more popularity.