Inspired by President Xi Jinping's congratulations and instruction, China's record-breaking Olympic delegation has pledged to make a greater contribution to the promotion of winter sports and the country's international image at future events.
The Beijing 2022 Olympic Winter Games came to a triumphant close on Feb 20, and winter sports have become hugely popular in the dual-Olympic city.
The Beijing Winter Olympic Games have rewritten the belief that winter sports in China can only be enjoyed in those regions to the north of Shanhaiguan, and has also given a significant boost to consumption, the industry as well as international cooperation.
Schoolchildren zoomed around on roller skates, passing the puck on an artificial ice rink and practicing cross-country skiing skills on roller skis on a brisk afternoon at the Yangfangdian Central Primary School in Beijing's Haidian district.
Both skiers and the snow and ice sports industry in China are coasting on the interest generated by the 2022 Olympic and Paralympic Winter Games in Beijing, with sales of related products and services set to reach significant proportions this year.
The ongoing 2022 Beijing Winter Olympic Games have brought an unprecedented winter sports fever to the host city that can be seen and felt everywhere, including at TaiKoo Li Sanlitun, a posh leisure area in Chaoyang district where shops and street art installations are adorned with Games-themed elements featuring ice and snow.
The ongoing 2022 Beijing Winter Olympic Games generated stronger-than-expected enthusiasm for winter tourism and winter sports in China during the just completed Spring Festival holiday.
The Xinjiang Uygur autonomous region, which has abundant natural ice and snow resources, has taken advantage of the upcoming 2022 Beijing Winter Olympic Games to spur rapid development of winter sports tourism.
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