Extravaganza for summer unveiled at Xintiandi in Shanghai

As the 2025 Shanghai Summer International Consumption Season kicks off, Xintiandi in Shanghai's Huangpu district is set to ignite the summer with a series of themed activities starting June 27. This vibrant event promises a blend of cultural immersion, brand exploration, and exciting rewards.

Highlights include the Immersive Hong Kong touring exhibition, featuring a customized naked-eye 3D screen for an immersive cultural experience, and a special market with over 60 stalls offering authentic Hong Kong delicacies, drinks, and creative goods.

Additionally, Xintiandi is partnering with trendy brands like apM CUBE, Mardi Mercredi, and Gentle Monster to launch a K-pop cultural event, complete with pop-up stores and interactive experiences. The Summer of Riesling German Wine Festival will also return, offering wine enthusiasts a refreshing summer treat.

A sneak peek at some great cultural activities that will come to the Xintiandi shopping area. [Photo/WeChat ID: shhuangpu]

To enhance the shopping experience for international visitors, Xintiandi has joined the instant "refund upon purchase" program, with nearly 20 merchants registered as tax refund stores. This initiative, along with the debut of several high-profile brand stores, including Decathlon's new flagship store, positions Xintiandi as a must-visit destination this summer.

The new tax refund counter in the Xintiandi shopping area. [Photo/WeChat ID: shhuangpu]