World Play Day makes a splash in Xuhui's Gate M West Bund Dream Center

Legoland's World Play Day event has recently landed in Shanghai's Xuhui district, specifically at the Gate M West Bund Dream Center, one of the only four global cities hosting this vibrant event.

Legoland's World Play Day event is held at the Gate M West Bund Dream Center. [Photo/WeChat ID: xuhuifabu]

Set against the backdrop of the Huangpu River's industrial heritage, the event transforms the space into a creative wonderland, blending playful imagination with architectural innovation.

Exterior of the Gate M West Bund Dream Center. [Photo/WeChat ID: xuhuifabu]

The festival features over 20 interactive installations and workshops, seamlessly integrating Lego's playful ethos with the center's modern design. Visitors can explore massive Lego figures, a 120-square-meter miniature cityscape, and 16 engaging activities that spark creativity.

Lego-themed installations are on display at the Gate M West Bund Dream Center. [Photo/WeChat ID: xuhuifabu]

Gate M West Bund Dream Center, a renovated industrial site, now boasts a unique blend of historic charm and contemporary flair, providing an ideal setting for this global event. The festival, running until July 27, invites locals and tourists alike to experience the joy of play in a dynamic urban environment.

With a lineup of summer activities including waterfront concerts and open-air cinemas, the West Bund Dream Center is emerging as a premier destination for cultural and commercial experiences, promising endless fun and creativity for all ages.