Immersive Dunhuang light culture pop-up debuts in Jing'an

An immersive Dunhuang light culture pop-up, a highlight of the upcoming third "Shining Shanghai Light Up Jing'an" light festival, launched at Jing'an Park on Sept 22, bringing millennia-old grotto art to the city's heart.

An immersive Dunhuang light culture pop-up is on at Jing'an Park. [Photo/WeChat account: jaxwzx]

The official poster of the Dunhuang-themed light culture event. [Photo/WeChat account: jaxwzx]

This project, a collaboration between Shanghai Media Group and the Dunhuang Academy, transforms the pop-up space into a cultural experience blending viewing, interaction, and retail.

Visitors are greeted by a full-scale replica of Cave 220 from the Mogao Grottoes. [Photo/WeChat account: jaxwzx]

Upon entering, visitors are greeted by a striking, full-scale model of the famed Cave 220 from the Mogao Grottoes. The adorable mascot, "Shi Dun Dun", adds a playful touch. The space offers a wide array of classic Mogao Grottoes cultural products, alongside exclusive souvenirs like coffee mugs, candles, and tote bags with grotto elements.

The space offers a wide array of classic Mogao Grottoes-inspired cultural products. [Photo/WeChat account: jaxwzx]

A unique feature is the thematic beverage offering, with creatively named specialty coffees and drinks, each with distinct flavors and limited-edition latte art.

The pop-up event also offers thematic beverages. [Photo/WeChat account: jaxwzx]

From Sept 29 to Oct 8, the site will feature a thematic light show, adorning the walls with vibrant Dunhuang hues, along with immersive music and dance performances, creating a gateway to the digital Dunhuang.

Source: Official WeChat account of Shanghai Jing'an Media Center at "jaxwzx"