Jing'an to showcase culture consumption integration at CIIE

The Jing'an Grand Hall · Zhang Yuan Pavilion at the 8th China International Import Expo (CIIE) aims to both showcase global "treasures" from international brands and foster an inspiring environment for collaboration on global consumer trends.

The rendering of Jing'an Grand Hall · Zhang Yuan pavilion at the 8th China International Import Expo (CIIE). [Photo/WeChat account: jaxwzx]

The exhibition hall, serving as a "display window" for Jing'an's cultural charm, has been enlarged to 600 square meters. Its design creatively integrates historical local events, offering visitors an immersive experience that highlights the district's rich heritage and contemporary living.

The hot-air balloon-themed art installation at the Jing'an Grand Hall · Zhang Yuan exhibition area. [Photo/WeChat account: jaxwzx]

The design of the Jing'an Grand Hall · Zhang Yuan exhibition features the integration of culture and modern vibe. [Photo/WeChat account: jaxwzx]

The hall highlights the driving force behind the "debut economy" and features the innovative "bonded+" model. Thirteen top international lifestyle brands across categories such as outdoor sports, beauty, and fragrances offer a concentrated "treasure" of global quality living.

Exquisite accessories are displayed at the exhibition hall. [Photo/WeChat account: jaxwzx]

Amouage perfume is on display at the Jing'an Grand Hall · Zhang Yuan exhibition area. [Photo/WeChat account: jaxwzx]

Beauty products occupy one corner of the exhibition area. [Photo/WeChat account: jaxwzx]

During CIIE, the Zhang Yuan bonded warehouse will promote the "debut + bonded" model, enabling international brands to enter the market efficiently. Several leading jewelry brands are set to debut in China or globally here, smoothly transforming their exhibits into market-ready products.

Selected exhibits will remain on display longer at the bonded warehouse, extending the expo's excitement. Interactive stamp-collection activities between the CIIE hall and Zhang Yuan will boost visitor engagement, providing a more immersive experience.

The reception area of the Jing'an Grand Hall · Zhang Yuan exhibition area. [Photo/WeChat account: jaxwzx]

Source: Official WeChat account of Shanghai Jing'an Media Center at "jaxwzx"