Shanghai pavilion at 8th CIIE showcases consumer trends

An exterior view of the Shanghai pavilion. [Photo/Shanghai Municipal Commission of Commerce]

The Shanghai pavilion has opened at the heart of the eighth China International Import Expo (CIIE), highlighting the city as a global consumer hub.

Covering about 300 square meters, the pavilion draws inspiration from Shanghai's iconic Bund, featuring arched windows and intricate ironwork that celebrate the city's architectural heritage.

The pavilion showcases how artificial intelligence is transforming consumer experiences through smart displays, interactive exhibits, and sustainable designs.

It is divided into three sections: Brand Stories, Consumer Innovation, and Experiential Consumption, featuring over 50 brands and more than 100 new products.

Inside, a giant screen displays the Lujiazui skyline alongside scenes of vibrant city life, capturing Shanghai's dynamic spirit. The pavilion demonstrates the city's innovative approaches to consumer market reforms, offering examples of how to stimulate demand and uncover new consumer opportunities.

Visitors can enjoy engaging and interactive experiences designed to inspire new consumer habits.

The Shanghai pavilion at the CIIE showcases the city's forward-thinking approach to the consumer market, using AI to create a vibrant, future-ready consumer landscape.

The Shanghai pavilion stands at the central square of the CIIE venue. [Photo/Shanghai Municipal Commission of Commerce]

AI technology runs throughout the entire Shanghai pavilion experience. [Photo/Shanghai Municipal Commission of Commerce]