Jinshan signs first deal at 8th CIIE worth 60m yuan ($8.4 million)

The 8th CIIE. [Photo/WeChat ID: jinshanrongmei]

On the morning of Nov 6, Evirth signed a 60-million-yuan ($8.4 million) procurement agreement with Fonterra at the National Exhibition and Convention Center (Shanghai), marking Shanghai's Jinshan district's first deal at the 8th China International Import Expo (CIIE).

At the 8th CIIE, Evirth and Anchor ink a strategic dairy deal with Fonterra. [Photo/WeChat ID: jinshanrongmei]

At Fonterra's booth, a selection of products such as milk tea, cakes, and bread was on display, along with key ingredients like cream, butter, and cheese. The procurement agreement covers around 1,800 metric tons of dairy fat products, including butter, cream, and cheese.

Anchor's pure New Zealand butter at the 8th CIIE. [Photo/WeChat ID: jinshanrongmei]

"We will use these ingredients to develop new products, particularly focusing on innovations in cheesecake and mousse cakes," said Liu Shuaishuai, deputy general manager. He said, "This agreement involves more than raw materials; Fonterra will also assist us with product innovation and application of ingredients".

Anchor's frozen baked goods at 8th CIIE. [Photo/WeChat ID: jinshanrongmei]

Evirth, a leader in China's frozen baked goods sector, enforces strict standards for ingredients, equipment, and quality. It sources premium raw materials from around the world, operates its own frozen bakery factory and has installed advanced intelligent production lines from Japan and Europe, resulting in a large-scale, automated, and industrialized manufacturing system.