Pinlive brings global flavors to Chinese tables at 8th CIIE

At the 8th China International Import Expo (CIIE), Pinlive Foods Co presented a range of products, including New Zealand milk, German beer, Spanish olive oil, and fresh cheese from its factory in Shanghai Songjiang district. The company's goal is to introduce premium global flavors to Chinese dining tables.

Pinlive's booth at 8th CIIE. [Photo/WeChat ID: sh_songjiang]

This year, Pinlive participated as both a member of the New Zealand Pavilion and a local manufacturer from Songjiang district. By combining top-quality global ingredients with local production, the company emphasizes its source-to-table approach, ensuring a transparent and dependable supply chain.

Pinlive's various types of pasta. [Photo/WeChat ID: sh_songjiang]

Brand Director Jin Xin introduced a new hand-pulled cheese made in Songjiang district, using New Zealand milk with over 99 percent cheese content. "By blending global ingredients with local manufacturing, we guarantee quality, freshness, and stability," Jin said.

Pinlive's global ambitions are also evident. The company has acquired the KAIMAI Cheese Factory in New Zealand, which will reopen next year after upgrades. "We want to show our full supply chain, from farm to factory to consumer," Jin said.

Pinlive's imported German beer Wiirenbacher. [Photo/WeChat ID: sh_songjiang]

Pinlive's different types of olive oil. [Photo/WeChat ID: sh_songjiang]

The booth also featured tastings of German DeA milk, Wiirenbacher beer, and Spanish olive oil. The CIIE allowed Pinlive to connect with retailers and partners, reinforcing its mission of introducing premium global products to China.