Chongming Farm debuts at CIIE with eco-friendly launch and global partnerships

The Chongming Farm themed event, titled "EcoFarming, Shared Global", was held at the 8th China International Import Expo (CIIE) in the Food and Agricultural Products zone. This was the first time the agricultural brand appeared at CIIE, highlighting its dedication to ecological innovation and international engagement.

The Chongming Farm-themed event, titled "EcoFarming, Shared Global", is held at the 8th CIIE. [Photo/WeChat account: shchongming]

As part of the Chongming Farm product launch, Daying, a food company affiliated with Chongming Farm, introduced two global debut items — "Fresh Corn Juice" and "High Folate Sweet and Waxy Corn" — targeting health-conscious consumers worldwide.

Daying debuts a fresh corn juice product at the event. [Photo/WeChat account: shchongming]

Daying debutsa  high folate sweet and waxy corn product at the event. [Photo/WeChat account: shchongming]

Five domestic and international partnerships were signed on-site, including agreements for corn exports, tomato seed imports, and joint efforts to expand hairy crab farming overseas. These agreements mark an important step in the farm's globalization strategy for its brand.

Brazilian chef Wellington Oliveira de Melo, and renowned Chinese chef Shao Ming cook on site with ingredients from Chongming Farm. [Photo/WeChat account: shchongming]

To boost international recognition, the event designated three "Global Gourmet Ambassadors". Awarded to renowned Chinese chef Shao Ming, Italian influencer Alessandro Giustozzi, and Brazilian chef Wellington Oliveira de Melo. These ambassadors will use their culinary skills and social media reach to promote Chongming's sustainable produce worldwide.

Chinese chef Shao Ming creates gourmet dishes using farm-fresh products. [Photo/WeChat account: shchongming]

Chongming Farm's debut at CIIE highlights its strategy to promote rural revitalization and expand globally through ecological practices, technological innovation, and international cooperation, with the goal of bringing more "farm flavors" to the world.

Source: Official WeChat account at Shanghai Chongming Media Center at "shchongming"