Theland unveils new 4.0 pure milk products at 8th CIIE

At the 8th China International Import Expo (CIIE), Theland, a consistent exhibitor, showcased its latest innovations in the Food and Agricultural Products Exhibition Area.

The New Zealand-based company introduced three new 4.0 products — fresh milk, milk powder for seniors, and dairy health products — and also announced a new standard for grass-fed milk.

New Zealand Enterprises Group Participate in the 8th CIIE & Release of Theland Grass-Fed Dairy Development White Paper. [Photo/WeChat ID: shchangning]

Theland has officially launched its "Grass-Fed Dairy Development White Paper", which presents the Grass-Fed 3F standard. This standard highlights a 365-day pasture life and over 94 percent grass-fed criteria. The initiative seeks to elevate New Zealand's grass-fed milk standards, surpassing local regulations.

Highlights of Theland's exhibition included the launch of Omega-3 high-protein grass-fed milk and three potent immunity-boosting colostrum milk powders, both designed for senior health. Theland's CEO announced that the grass-fed milk, produced from their proprietary farms, will soon be available to Chinese consumers.

Theland's 4.0 Prue Milk. [Photo/WeChat ID: shchangning]

Theland's booth featured signing ceremonies, live-streaming events, and the launch of the White Magnolia livestream studio. New Zealand's Trade Minister Todd McClay attended, highlighting Theland's grass-fed milk. Theland also invited 26 leading New Zealand companies, marking the largest-ever participation of New Zealand businesses at the expo.